Bait-and-switch False advertising

bait-and-switch deceptive form of advertising or marketing tactic used lure in customers store. company advertise product @ cheap , enticing price attract customers. once do, store/company try sell more expensive , valuable advertised. regardless of fact small percentage of shoppers buy more expensive product, advertiser using bait remains gain profit.

bait advertising commonly used in other contexts, example, in online job advertisements deceiving potential candidate working conditions, pay, or different variables. airlines may guilty of baiting potential clients bargains, increase cost or change notice of considerably more costly flight.

businesses asked remember few guidelines avoid charges of misleading or deceptive conduct:

reasonable timeframe, reasonable quantities - businesses must supply publicized merchandise or services @ promoted cost sensible or expressed timeframe , in sensible or expressed amounts. there no exact meaning of implied sensible timeframe or sensible amounts .
qualifying statements - general qualifying statements, example, in store , online @ present still leave business open charges of bait advertising if sensible amounts of publicized item not accessible.
advertising deadlines - companies need have grounds trust merchandise accessible
rain checks - when, through no shortcoming of own, business can t supply merchandise or services promoted companies ought have framework set supply or acquire supply of merchandise or benefits @ promoted cost time permits.
online claims - if company online-based company, essential them keep on website updated avoid misleading customers.

in countries bait advertising can result in severe penalties.