Team identity Chennai Super Kings

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1 team identity

1.1 team name , logo design
1.2 jersey colours
1.3 sponsors
1.4 theme song





team identity
team name , logo design

the chennai franchise named team chennai super kings honor rulers of tamil empire. word super used commonly in southern india in tamil nadu. team name derives india cements brand coromandel king .


the team logo features head of roaring lion in orange , team name rendered in blue. crown above team name same used in logo of brand coromandel king. according logo designers, since lion king of jungle, roaring lion logo reflects team name. details of logo signifies various qualities such youth, vibrancy, solid performance orientation , fiery spirit.


jersey colours

the team s primary colour yellow blue , orange stripes on either sides of jersey. jersey incorporates roaring lion logo in center of shirt below logo of main sponsor aircel. basic of jersey has remained same first season no changes except sponsor placement. kit manufacturer until 2014 reebok , 2015, australian apparel , sports gear manufacturer spartan manufactures kits team.


sponsors

telecom service provider aircel became team s first shirt sponsor after signed three-year deal in 2008. acquired branding rights on players uniform including shirts , hats during ipl, rights in-stadia branding, , sponsoring man-of-the-match awards matches played in chennai. in 2011, aircel renewed sponsorship contract paying more ₹ 850 million. according economic times, expensive sponsorship deal in ipl. besides aircel, team has sponsorship deals gulf oil, pepsi, reebok , usha. in 2013, signed nissan motors , vgn associate sponsors. in april 2014, team signed ust global principal sponsor three-year period.



theme song

the title song,composed melody brahma manisharma comes in stadium gained popularity.and theme song famous whistle podu designed aravind-shankar (duo of aravind murali , jaishankar iyer). although track created youtube in 2008, gained popularity during 2009 season , later became team s theme song. video of song represents street dance form of dappangutthu popular among communities in tamil nadu. folk dance , music genre employed in tamil cinema. recordings of of super kings players whistling used in video.








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