Manipulation of terms False advertising

listerine advertisement, 1932. ftc found claim of these advertisements, reduced likelihood of catching cold, false.

many terms have imprecise meanings. depending on jurisdiction, organic food may not have clear legal definition, , light food has been variously used mean low in calories, sugars, carbohydrates, salt, texture, viscosity, or light in color. labels such all-natural used meaningless in legal sense.

statements , terms recyclable, biodegradable , environmentally friendly need evaluated reliable scientific evidence.

tobacco companies, many years, used terms low tar, light, ultra-light , mild in order imply products such labels had less detrimental effects on health, in recent years united states has banned manufacturers labeling tobacco products these terms.

when united egg producers used animal care certified logo on egg cartons, better business bureau argued misled consumers conveying higher sense of animal care case.

in 2010, kellogg s rice krispies cereal claimed cereal can improve child’s immunity. company forced discontinue advertising stating such claims. in 2015 same company advertised kashi product “all natural”, when contained variety of synthetic , artificial ingredients. kashi paid $5 million resolve issue.