Synopsis The Tower of Babble

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—stursberg, tower of babble, p. 4

the book divided ten subject-related chapters. first chapter provides introduction how stursberg entered cbc scene, how viewed role replacing retiring harold redekopp executive vice president in charge of english services, , previews challenges encounter. second chapter covers experience entering cbc senior management amid contract negotiations union, resulting lock out during summer 2005, , relations between labeled gang of 4 (senior management) , central committee (union representatives). in third chapter, entertainment, explains plan re-orienting cbc television towards entertainment use audience numbers gauge success. cancelled critically acclaimed shows (da vinci s city hall, wonderland, , opening night) had low ratings , ordered expected more audience-friendly shows. beginning in summer 2006, first new show under stursberg s strategy, one, received low ratings , cancelled. autumn s schedule, though, successful, introducing little mosque on prairie, tudors, heartland. nest year s schedule introduced successful border , being erica unsuccessful mvp , jpod. strusberg s move of marketplace friday nights resulted in higher ratings plan move national 11pm denied cbc board of directors. in fourth chapter, french, details relationship french counterpart, style differences between english , french television shows, disproportionate funding given french services, , lack of cbc board members can understand french. means of trying bridge 2 cultures, ordered english versions of popular quebec shows rumours , sophie both received low ratings in english canada.


in fifth chapter, stursberg recounts cbc s experience losing sports licenses. while cbc had superior market placement (with respect geographic coverage , experience amateur sports), lost 2010 , 2012 olympics joint ctv/tsn/rogers $153 million bid. canadian football league moved broadcasting rights tsn stursberg citing commissioner tom wright s displeasure cbc s poor coverage of cfl games during cbc 2005 lock-out. cbc lost broadcasting rights brier , tournament of hearts ctv/tsn. stursberg negotiated hockey night in canada s nhl rights gary bettman , managed extend contract, @ higher price. sixth chapter deals cbc news which, stursberg explains, scheduled have local newscasts eliminated. instead, initiated style , content reforms, taking effect in october 2009, including creation of internal newswire provide stories suitable tv, radio, , web services. commissioned independent study analyze perceived anti-conservative bias in news coverage study found coverage more conservative friendly either global or ctv coverage. chapter on radio noted cbc radio 1 s dominance in canadian radio market cbc radio 2 s low ratings. stursberg advocated more local radio coverage, in hamilton area, , facilitated programming change of cbc radio 2 inserting more musical variety, specializing in canadian music.


chapter 8, money, describes internal debate @ cbc regarding how cover $70 million loss in advertising revenue 2008-2009 recession government unwilling cover deficit or allow cbc incur debt. ultimately, decided on cutting 400 jobs, reducing number of episodes ordered, , selling excess real estate. chapter 9, plan, addresses cbc s adaption new technology , consolidation of canadian telecommunications industry. stursberg details struggles new cbc president hubert lacroix, did not endorse stursberg s strategy of providing popular content , initiated new strategic planning process. in final chapter stursberg notes changes have occurred since departure , predicts demise of cbc sports loses nhl rights ctv/tsn.








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